How to Make the Most of a Site-Wide TPT Sale

marketing podcast tpt sellers tpt store May 02, 2022
You see an email pop up in your inbox - "Get your store ready for the site-wide sale"! But other than to make sure your store is set to 20% off, how DO you get ready for a sale?
What should teacher sellers focus on before, during, and after a sale? How do you market and let your audience know best?
This blog post will give you tips on how to get your store ready and market your resources before, during, and after the sale. This can be for any sale throughout the year!




Key Takeaways from the Episode

  •  Check your banner, quotebox, and featured resources in your storefront. 
  • Optimize your titles to make sure they are relevant, bolster the descriptions for the top 10-20 resources.
  • Try uploading new resources a couple days before or during the sale so followers will get notifications.
  • Find social media graphics in any seller Facebook groups you are in. If others are sharing, no need to create one!
  • If you like to create social media graphics, don't be afraid to share in those groups! It helps sellers a lot and it shows continuity that we are in this together.
  • Join or host a giveaway. You can let your followers know that you will be giving away a TPT gift card. Try doing the sale on Monday and Tuesday. Don’t drag the giveaway too long!
  • Create a 5-part email campaign that is themed with the time of the year.

                Email 1: Sunday/Monday with links to popular/relevant resources

                Email 2: Tuesday morning the sale is here

                Email 3: Wednesday morning last day to save

                Email 4: Wednesday afternoonDeep dive into a popular/relevant resources

                Email 5: Wednesday night One hour before sale ends, last chance!

  •  After the sale, check your traffic sources in your dashboard. This is a great way for UTM codes to come into play so you can see exactly where your traffic is coming from.
  • Try comparing with the same year from the previous year or the last sale you participated in.

Creative Action Tip

Make sure to analyze your data on how you did after the sale! Try one or more of the tips before the site-wide sale (on any upcoming sale happening)! 


Rate, Review, & Subscribe on Apple Podcasts

Thanks for tuning in to The Creative Teacher Podcast! If you enjoyed listening to today's episode, feel free to subscribe and leave a review. I'd love to hear your feedback!

You can also find me on Instagram @thesouthernteach.designs . I cannot wait for you to join me in the next episode for more tips and inspiration! 


Grab one of these FREE resources below to get started on your path to becoming a Creative Teacher!

Product Listing Toolkit

Get the toolkit with a thorough look into getting your product listings primed to sell as soon as potential customers see your resources! 

Ways to Engage Guide

Get the guide with simple and easy ways to engage students throughout the school year!



Hiring a VA for Your TPT Business - Daunting or a Dream?

Oct 03, 2022

Breaking Down the TEKS - Texas Social Studies Standards

Oct 02, 2022

7 Easy Ways to Prep for a Substitute Teacher

Sep 25, 2022